• Simplified
  • Traditional
 
Idiom
pay no heed to (something)
let it fall on deaf ears
 
 
Meaning
fail to give something the attention it deserves
 
 
Usage
They paid no heed to the advice about improving customer service.
 
 
Usage
We definitely cannot let this incident fall on deaf ears.
 
 
Story
The expression fall on deaf ears transfers physical inability to hear to someone who does not want to listen.
 
 
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